AroundAbout Local Media (ALM) began franchise operations in 2002 in Woodstock, Georgia. AALM franchises are hyper-local, direct-mailed monthly magazines, each with a mission of “building a stronger community.”
ALM’s franchise operation came about as a direct result of the phenomenally successful flagship publication, TowneLaker, which began publishing in 1996. TowneLaker was the only magazine of its kind to feature positive and relevant information about the community it served. It soon became the “go-to” publication for the residents within its readership area. Expanding into other communities was a natural and welcomed development.
Today, ALM is proud to have three North Metro Atlanta titles in its franchise system, serving the communities of Towne Lake, Walton, and Sixes. Each title is committed to building a stronger community through its hyper-local and relevant content while helping its customers grow their businesses. In tandem with each magazine is a dynamic web presence, creating a true, dual-medium product, for both readers and advertisers alike. The web presence is truly innovative in that it engages and encourages interaction and participation with readers and advertisers while also providing real-time information that complements the print product.
The founders and associates of ALM are heavily involved in their communities – a key component to the success of the ALM concept. Franchise owners should be well connected, and involved in their communities, in order to create a successful hyper-local community magazine.
For more information about ALM and the possibility of owning your own title, please contact us at 770-615-3276. We look forward to hearing from you! Learn more about our Franchise Opportunities.
