5 Reasons Why Print Works!
Our hyperlocal content is unique.
It can’t be found in any other media outlet: magazines, newspapers, social media, websites, etc. Our relevant content ensures our readers keep their magazine around for months, leading to repeat views of your ads.
“We are constantly amazed by the new people that come to our shows and concerts because of the Aroundabout magazines. It is always a pleasure to hear, ‘Oh, we saw your ad in Around Woodstock and thought we’d bring our family to see the show.’ We not only enjoy the working relationship with the team, but they seem to be invested in introducing more and more of the community to our business.”
– Christopher Brazelton, operations manager for Woodstock Arts
“Over many years, I’ve looked forward to browsing Around Woodstock magazine and TowneLaker each month. Full of positivity and visual interest, the magazines are first-rate. Readers like me enjoy the pertinent articles and the practical information provided in maps, charts and lists. This is content we actually want and need to know. What a great resource we have in these magazines.”
– Patti Brady, four-decade resident of Woodstock
Our covers get results.
Some clients schedule their covers years in advance. A few advertisers have been with us since we started in 1996
“I am very grateful for the TowneLaker and Aroundabout Local Media (ALM) for many reasons. As a new resident and new business owner in 1996, the TowneLaker was very beneficial in creating an awareness of community and helping me grow a new business. The TowneLaker enabled me to meet many new residents and business owners. We began advertising in the TowneLaker in 1997. We have continued to support the TowneLaker, and they have continued to support and serve us. To this day, I am thankful for the service and commitment to community that the TowneLaker has held firm to.”
– Thad Baird, DMD
“As the founder of Towne Lake Family Chiropractic in 1995, and as the first chiropractor in Towne Lake, I was eager to let the community know what services were offered at our clinic, my background and, of course, our basic contact information … I was excited to be one of the TowneLaker’s inaugural advertisers, which helped our clinic enjoy explosive growth in the early years of existence and maintain a healthy presence in the years since. … We have continued to advertise in the Aroundabout publications for the past 27 years because they are able to reach our target audience in a specific geographic area. We’ve really enjoyed our long-standing relationship with the TowneLaker.”
– Kirk Pusey, DC and founder of Towne Lake Family Chiropractic
“I believe that advertising with Aroundabout Local Media is the most effective way a business can be marketed to a specific area.”
— Scott Coleman, owner of Coleman Home Services and advertiser since 2011
Print has credibility.
Research has shown that print’s credibility stems from the very nature of “the printed word” and that, overall, consumers view print media as more trustworthy than the internet.
Print has staying power.
Our glossy magazines are designed to have a long shelf life. Readers keep our magazines around all month, as a resource for activities, home services, medical and dental needs, restaurants, shops and businesses in their community.
“I really enjoy my Around Woodstock magazine. I truly flip through mine each time it comes to my mailbox. Recently, I found BHS Insurance Brokers in the magazine, and they helped Tim and me with health insurance for 2023! I always check the upcoming events schedule and frequent some of the local events. I’m old school, so sitting down with a local magazine relaxes me from time to time.”
– Karen Newby, a Woodstock resident
ALM is an award-winning company.
Aroundabout Local Media has earned two Cherokee Chamber of Commerce awards: Small Business of the Year and Excellence in Customer Service. Our staff has national experience in marketing and editorial expertise that equals more than 75 years in the industry.
“We had the best experience with Aroundabout Local Media to showcase our new assisted-living and memory-support community in the local area. The communication with the team from soup to nuts was perfectly on point, their flexibility was appreciated, and the end result of the cover and two-page article definitely exceeded our expectations.”
– Deborah Shane, senior vice president, sales and marketing for Distinctive Living
Did You Know?
A test was conducted by Temple University neuroscience researchers to determine the difference in how our brain processes digital and physical media, using a variety of tracking methods including eye-tracking and biometric measurements. Results show that paper ads engaged viewers for a longer period of time and caused more activity in brain areas associated with value and desire. A week after viewing ads, subjects showed greater emotional response and memory for physical media ads,