If you’ve ever seen Steve Cannon’s red Kia in Towne Lake, you’ve seen the phrase that has been the backbone of his agency’s success: “Different on purpose.”
This statement sheds light on the 33-year success of the Steven R. Cannon State Farm Insurance Agency. Steve and his staff of experienced insurance professionals strive to give second-mile service to meet each customer’s individual needs.
From the onset of the COVID-19 pandemic, the office has operated at full capacity while taking necessary precautions for customer safety. Virtual meetings and electronic transactions helped make that possible. A flourishing business despite many obstacles is a testimony to the team’s dedication and focus on providing exceptional service.
“People have done business with my agency for more than 33 years because of our integrity, vision and commitment to service,” Steve said. “We believe in serving our community and having each person’s best interest at heart. We focus on relationships and what matters most to you. You and your family will have peace of mind knowing you are working with a trustworthy, innovative and accessible agency. We want people to notice that we are different. We are here to serve our customers and to care about them, and they know we do.”
Steve takes great pride in representing the State Farm brand; the company has held the No. 1 ranking in auto insurance coverage since 1942, home insurance coverage since 1964 and life insurance since 2015.
This year, State Farm Insurance celebrates its 100-year anniversary and stays committed to helping people manage the risks of everyday life.
Backed by such a solid foundation of insurance and financial products, Steve focuses on complete risk management and protection planning for individuals, families and business owners.
The Citadel graduate and father of four has a Bachelor of Science in business administration and numerous awards and accomplishments. His commitment to his clients is evident in his achievements and roles in community service:
- Ranked as No. 11 State Farm agent in life insurance out of 19,600 agents in 2021.
- Million Dollar Round Table (MDRT), Top 1% of the financial services industry, 20-year qualifier.
- Court of the Table, international mark of distinction reserved for the most successful in the financial services industry within the MDRT organization.
- Lifetime member of the State Farm President’s Club, 26-year qualifier as a Top 50 agent out of 19,600 agents.
- Member of the National Speakers Bureau for the State Farm Insurance company.
- Founder and partner of the Foster Cannon Group, conducting seminars across the U.S. to coach and mentor younger generations of insurance professionals.
- Admissions partner of the U.S. Coast Guard Academy, educating students and their families on the unique lifetime opportunities available at the academy.
- First Baptist of Woodstock, 30-year active member, deacon and committee volunteer.
- Gideons International member.
Investing in Self, Others
Despite the experience and achievements gained during his professional career, Steve continues to grow and learn professionally. As a member of a study group, he examines the most relevant and up-to-date planning ideas for customers while sharpening his knowledge in the insurance field.
Steve’s goal of being a lifelong learner led him to engage a professional coach to challenge him to take his business to the next level. This coaching has given him the aspiration to coach others. To date, Steve has helped five individuals establish their own businesses with State Farm and hopes to give others the same opportunity in the future.
“The key to growth in life is surrounding yourself with the right people and investing in others. I always want to be known as an investor in others,” Steve said. “I’m passionate about life and look forward to continued growth in my business.”
Part of Towne Lake History
Steve began his State Farm journey as an agent on Sept. 1, 1989, when he opened an office on Delk Road in Marietta. In 1992, he relocated to Main Street in Woodstock, to an office across the street from today’s retail shops. With a desire to own a building and establish himself in the Woodstock area, Steve built his current office on the corner of Towne Lake Parkway and Rose Creek Drive. When he opened that location in 1995, he was the second commercial business in the Towne Lake development.
Loyalty to his clients has taken Steve to many community and sporting events, hospitals and funeral homes, and to the scene where catastrophes like fires or tornadoes have devastated his clients. Business is personal for Steve and his team. “The internet has really changed our industry, but I will continue to make relationships a priority, and everything else will fall into place,” he said.
With 90 years of combined experience among the 14-member staff, the Towne Lake office is
equipped to give clients the best possible service. Steve aims to meet with his clients every 24-30 months to discuss life and industry changes to ensure they are fully protected.
To be “different on purpose” is the team’s goal in their daily service to all — current or future clients looking for an insurance provider. “I still love what I do every day,” Steve said. “It is very rewarding to help people plan for their future.”
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