Woodstock real estate professionals go the extra mile to get multiple
offers and top dollar for clients in a competitive market.
In 2017, Jeremy and Lindsey Haas decided to take their successful real estate business to the next level. They acquired a warehouse, a moving truck, invested tens of thousands in decor and furniture, and brought in a full-time stager.
The experience and strategic shift immediately began to pay off for their sellers. Lindsey and Jeremy began transforming ordinary homes into a canvas for buyers to visualize their dream spaces.
The home is the seller’s biggest asset; a successful sale requires more work than just hiring a photographer.
“After years of working with buyers and sellers, we saw an opportunity to elevate the experience, and maximize profits for our sellers,” she said. “Buyers watch transformations on HGTV; that wow factor is what they’re looking for when they shop for a new home. We decided it was time to leverage our expertise and help our sellers deliver that experience to buyers. With our team, it doesn’t cost anything; it’s a complimentary, vital service we provide, and it always delivers a higher sales price.”
Staging is Vital
With each client, Lindsey walks room to room and creates an extensive plan of action that could involve anything from necessary updates and fixing inspection deal-killers, to staging the home.
No detail is overlooked in the staging process, which can require just a few pieces of art or bringing in larger pieces of furniture, all of which stays through showings, professional photography and the appraisal process. The team stages occupied and vacant homes.
Kyndra Hunter is The Haas Team’s full-time stager and interior designer. Lindsey describes her as, “the magic pixie dust that makes our listings sell for more money.” Kyndra visits each client to determine what’s needed to make their home a showstopper for the current market of buyers.
Once Kyndra makes her list, she visits The Haas Team’s 3,000-square-foot warehouse in Woodstock, loads up the moving truck, and puts everything in place for a successful sale.
Because presentation is vital to quick sales and stronger offers, Lindsey and Jeremy open their deep network of qualified and affordable home improvement professionals to their clients, allowing them to see results without breaking the bank.
“It’s heartwarming to know that the clients who have gone through this process know how important it is,” Lindsey said. “They tell me they would never think of using anyone else in the future because of the efforts we put into getting them top dollar. We truly create clients for life.”
The Haas Team
Jeremy and Lindsey have grown their business to selling between 75-100 homes per year themselves. More than 95% of their business is repeat or referrals. Some clients have become members of The Haas Team.
“We have truly mastered the fine art of real estate and, without our amazing back office, we would not be able to smoothly close all the homes that we do with precision and happy clients for life,” she said.
As a former college athlete and member of the International Swimming Hall of Fame, Lindsey’s competitive spirit has served her and her clients well. She has received the Phoenix Award from the Board of Realtors for 10+ years of high production, and was named Community Hero by the Atlanta Braves for creating a nonprofit that provided prom dresses to disadvantaged teens. She partnered with the Braves in this effort, sending 39 homeless girls to a prom.
One of Lindsey’s biggest challenges is keeping up with and adapting to market changes. She stays ahead of the curve with out-of-the-box thinking, which has resulted in her clients winning in multiple offer situations and getting the home of their dreams. Lindsey leverages her experience as a master negotiator at a time when sellers are getting multiple offers.
“Now more than ever, it’s critical that sellers understand how to choose the right offer,” she said. She credits her consultative approach for giving her clients an advantage in this market, which is to recognize the right resources for buying and selling.
Lindsey had a bit of a head start when she entered the industry. Her mother was a Realtor for almost 40 years. Lindsey describes her as a hard worker who knew how to get the job done.
“I am thankful to have had guidance and support from my mother and mother-in-law, who were Realtors, and my husband, who also grew up in this business,” she said. “They empowered me to take the leap of faith and start this company 15 years ago.”
Dedicated to Community
Community is especially important to Lindsey and her team because they live in the Woodstock area. Their desire is to treat each client like a family member, and take every measure to assure their success, “because I know that my success depends on theirs.”
“The most rewarding part of my business is the lifelong friendships I have made with my clients, the friendships I’ve made with my vendors and the satisfaction in hearing my clients are happy with my service and results,” Lindsey said. “My favorite aspect of being a Realtor is helping people and empowering them to achieve their goals.”