Some of Billy Kennedy’s earliest memories about cars come from when he was 8 years old, and working on autos alongside his dad. Those experiences set the foundation for who he is today, and ignited his dream of creating a legacy that would honor his father.
That dream became a reality in 2002, when the first Alpha & Omega Automotive shop opened its doors.
“I wanted a shop with a neighborhood and family feel,” Billy said, “one that is customer-driven and committed to quality, honesty and integrity.”
Family, faith and community loyalty are at the heart of Alpha & Omega, which Billy owns with his wife, Lori. The couple lived in Cobb County when their sons Drake
and Grant (30 and 27) were born, and moved to Cherokee County in 2000. Since then, the Kennedy family has carved out a home in Woodstock, and expanded their numbers as well. You can bet that every Sunday after church, they are at home, spending time with their granddaughters Ezra and Iris (3 and 1), and the rest of the family, laughing,
eating and enjoying the fellowship of their loved ones.
All in the Name
A family friend thought of the business name, inspired by Revelation 1:8, which says: “‘I am the Alpha and the Omega,’ says the Lord God, ‘who is, and who was, and who is to come, the Almighty.’”
While they have the goal of being the first and last stop for anyone who needs automotive care and repair, the Kennedys also want to let everyone know they’re fully invested in this community. In fact, the locations are 15 minutes apart, providing customer service six days a week.
“We’ve been here a long time. We’ve raised our kids here; we do life and ministry here,” Lori said.
Services from A to Z
The quality ASE (Automotive Service Excellence)-certified technicians at Alpha & Omega Automotive employ the latest technologies and can handle major and minor repairs on foreign and domestic vehicles. They are able to honor most dealer and private warranties.
The first and last stop for auto care/repair means Alpha & Omega can handle most needs that come up, from air conditioning service to wheel alignment. Highlights from the extensive list of services offered include: transmission and engine repair, brakes, emissions repair, oil change, preventive maintenance, computer diagnostics, radiator service, suspension work, alternators, axle and air filter replacements, towing and roadside assistance.
Alpha & Omega also is a RepairPal shop and partners with Carfax, honored to be a Carfax top-rated shop for 2021 and 2022.
Consumers can access a variety of resources at www.repairpal.com. Certified network shops guarantee repairs are done at fair prices with quality parts and an expert, attentive staff. The fair price estimator removes the worry of overpaying for repairs.
Carfax records each service completed by Alpha & Omega, which comes in handy for preventive maintenance tracking, warranty coverage, or transparency about what has been fixed when selling the vehicle.
Working in an industry that’s constantly evolving requires a continual commitment to learning. Billy and his staff are motivated to stay on top of the latest technological advances, offering expert repair for even the more complicated features, including computerized operating systems, keyless entries, GPS systems and more.
Decades of Experience
Alpha & Omega customers benefit from more than 100 years of automotive experience — and ASE certifications — between the owner and employees at both locations. Our technicians, along with our management, are passionate about the customers they serve, and the cars they service. When clients describe their car issues, they will always be met with a knowledgeable and understanding ear.
This distinction brings an extra level of wisdom and experience to the business.
“We are not just businessmen, but auto enthusiasts,” Billy said. “This is more than what we do; it’s who we are.”
Customer Service Is Top Priority
Alpha & Omega has new services to make the customers’ experience even better than before.
- Updated software to allow better communication with customers, including sending pictures.
- Payment accepted by text, credit card or phone.
- The shop won a Readers’ Choice award in the Automotive category in 2021 and 2022, affirming that customers are happy with the service they get at Alpha & Omega.
“Alpha & Omega is the best automotive shop I’ve brought my vehicles to. I trust this shop 100%. They are very honest and will get you back on the road quickly and for a fair price. I will always bring my vehicles here …” – Colin D.
“Took in my ’06 GMC with the Duramax Diesel. I was more than sure I had to spend $10,000 to replace the turbo. They quickly figured out it was something minor, replaced the part and got it back on the road working hard the next day.
I am so happy they took care of me the way they did. Very honest people.” – Brian S.
“My Pontiac had an engine overheating problem. I contacted Alpha & Omega through their online form, and they called me the same day to discuss my car problem. I brought my car to their garage a few days later. They not only found and repaired what was damaged in the engine but also identified the coolant problem that was causing the damage in the first place! I’ve driven my car for over a week now, and the engine is running smoothly. I am extremely impressed with their knowledge, attention to detail, and outstanding customer service. One of the best experiences I’ve had at a car repair shop.” – Vanessa S.